We developed the concepts, art direction and design for Aizone's fall/winter 2015 campaign. Aizone is a department store in the Middle East.
Illustrations often depict a 3D object or environment in 2D form. We decided to twist this notion and create a 3D environment that looked like an illustration. Playful props like purses, plants and pitchers of lemonade are made from paper and drawn in a quirky, cartoon-like style that pops with color.
A series of accompanying videos animate fashion items and figurines among the vibrant settings and scenarios, while a behind-the-scenes film shows the creation and construction process of each of the sets.
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Agency/Studio: Sagmeister & Walsh, 2015 Creative, Art Direction, Design: Jessica Walsh Set Production/Design: Adi Goodrich & Melanie Chernock Photography: Stephanie Gonot Makeup Artist: Anastasia Durasova Instagram Videos: Aron Filkey, Satiago Carrasquilla & Saad Moosajee
