Cheong Kwan Jang. Power Up From Inside Out.
Cheong Kwang Jang, a Korean ginseng brand with over 120 years of heritage, needed a refreshed look and feel to appeal to younger audiences. In a strategic move, we illuminated various personas to underscore how the brand's products contribute to enhanced energy, immunity, and focus.
The integrated campaign seamlessly incorporated diverse channels such as social media, digital platforms, out-of-home advertising, and on-ground activations, ensuring a holistic and engaging approach to reaching the target audience.
