Sara Altaher Visual Identity

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Sara Altaher

Contracting:

Sara Altaher Contracting, founded in 2008 in Sudan by the architect Sarah Altaher, started as a small individual company driven by passion and a desire for creativity. Their journey began with garden and green landscape preparation, gradually evolving to a high level of craftsmanship. They now specialize in creating luxurious farms adorned with waterfalls, fountains, and swimming pools, using exquisite furnishings and heritage buildings. Today, they stand as one of the leading companies in their field, having successfully executed numerous interesting projects both within and outside Sudan.

Some of Sara Altaher's

Featured Works:

Design Challenge & Direction:

The goal was to develop a modern, formal, yet colourful identity that reflected the spirit of the company, its diversified nature of work, and its creative vision.

Creating a visual element that connects various concepts reflecting architectural and structural design as fundamental elements, along with artistic ideas signifying the process of creativity and the link between the human mind as a primary innovator and the environment he innovates in.

Here, ARCH comes into play—a symbol completing the loop between imaginative creativity and reality. It carries clear artistic messages and represents the brand persona distinctly. Here are the most captivating logo explorations. Among them, custom Arabic typography emerged, although it didn’t quite align with the brand’s identity puzzle.