Working with Wieden Kennedy London these three outlandish and disruptive fifteen second spots embody the spirit of Nike’s ‘Risk Everything’ World Cup campaign. Combining real footage of Nike’s stars with slick animation the films have enthralled legions of fans in the run up to the greatest sporting competition on earth.

The opening film stars Wayne Rooney in ‘Attempt the Unthinkable’ and shows him blasting a strike through an armoured, parked bus. The follow up films; “Fear Nothing” and “Never Play it Safe” star Alex Oxlade-Chamberlain and Jack Wilshere challenging an enraged kraken and laser shooting Robotic Overlord.

Creative Director: Anders Stake & Sanam Petri
Copywriter: Paddy Treacy
Art Director: Mark Shanley
Producer: James Laughton
Account Team: Matthew Shaw & Ollie Pym
Planner: Nick Exford
Executive Creative Directors: Tony Davidson & Kim Papworth

Director: Chris Boyle
Director’s Representation Jen Herrera @ Las Bandas
Line Producer: Helen Power
Football choreography: Clive Tyldesley – Talking Heads Voices

Collaborator: STK