Pharaoh's Gold Beer Can Label

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Crafted Culture Brewing Company

Central Ohio's First Black-Owned Brewery is breaking boundaries by being innovative in the most unique craft beers & being dedicated to promoting equity & inclusion throughout the craft beer industry.

Brewery owner Anthony "Sizzle" Perry has plans for a special can release to celebrate Crafted Culture's 1st year anniversary of being open. The goal was to create a custom beer label design to execute his vision of this symbolic new beer called "Pharaoh's Gold".

Female Pharaohs being the first brewers, my concept was illustrating a pharaoh goddess emerging from a giant goblet of beer, or "liquid gold", as the most sacred drink of time, while tributing to Crafted Culture's brand voice of recognizing African American culture & honoring our African American women.

I illustrated a stylization of Pharaoh goddesses "Amunet" & "Twosret". Amunet's name in hieroglyphics is a feminine noun meaning "The Hidden One" and so utilizing black as the background especially is symbolic of her shadow. Twosret was the last known ruler of ancient Egypt, making her the final pharaoh of the 19th Dynasty. Without her, the late 19th Dynasty was described as a time of chaos. Utilizing pronounced curves in her figure is symbolic of that strength & endurance, as well as her crown or "nemes" to symbolize her power.

I created a color palette that would fit with the brand & also to symbolize African American culture by incorporating colors most commonly used in African flags. It was important to integrate the three most respected colors of Kwanzaa, which represent "unity": black for the people, red for the noble blood of African ancestry, & green for the rich land of Africa.

The shape of this pharaoh's earrings come from the ethanol molecule: this organic chemical compound is naturally produced by the fermentation of sugars by yeasts, & the active ingredient in alcoholic drinks. Beer would not exist without this essential little molecule.

Your first chance to drink the gold of our ancestors happens at Can Release on February 27th, 2022!