Research Diary Vol 1 | Product _
This production reel combines a series of short works we created to experiment with product visualisation and motion in the first half of 2024. Over the course of the project we created 8 short films, each designed to capture the essence of a purely fictional product.
We began the process for each film by designing a brand and concepting motion to match. During the process, we were often drawn towards a minimal aesthetic for each brand. This gave us room to experiment with simple, elegant compositions and dramatic lighting when placing the products in motion.
All products were designed, modelled, rigged, animated and simulated in house. We wanted to use these films as a technical challenge as well as a design challenge and this gave us the opportunity to focus on the minute details of each model. Each product has to be modelled in a way that allowed for maximum motion and clarity, which meant extra care in creating clean topology and thoughtful UV unwrapping.
The entire project was designed as if working for an end client. Each film was created with a square master aspect ratio. This meant that, while there was a focus on the key vertical social outputs, the assets could be repurposed as video backgrounds or landscape brand films.
Sound was the final element of the project. As a studio challenge, we handled the sound design for the individual films in-house. However, when it came to the full production reel (the landscape video at the top of this page), we enlisted the help of professionals and engaged Evolsound who produced an amazing soundscape to match the work.
